Setting goals for the innovation investment is critical if your company treats innovation as a business imperative activity and not just a nice to have that happens on the sideline. This said, setting goals for innovation becomes even more critical in times when resources are scarce and the company needs to reshuffle its priorities. Experience […]
In a volatile world where the only certainty is the uncertainty, companies can no longer view innovation as a ‘nice to have’, but a business imperative. A go-to vehicle for sustainable growth. But for long, innovation was seen more as an art form than a science. There is a common tendency to conflate creativity with […]
Five Innovation Accounting Indicators that are Telling you if your Middle Managers are Stifling Innovation
It is a well established fact that middle management plays a crucial role in driving innovation. But in the absence of clear indicators for innovation performance it is difficult to say if middle management is actually driving innovation or stifling it.
Our product launch has failed, our competitors opened in five new locations, and we’ve missed our targets. Where should we place the blame? Was it a bad launch by the marketing team? Bad luck that the competitor is moving fast? Bad numbers from market research? Or could it be the innovation strategy? We rarely measure […]