Innovation Accounting blog

Measuring Open Innovation: measuring M&A

In a previous article we identified 4 types of open innovation practices incumbents can engage in and we looked at how one of the four can be measured. Specifically how can free and paid pilots be measured. Now let’s turn our attention to a second type of open innovation activity:

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Measuring Open Innovation: measuring free and paid pilots

Make no mistake, open innovation engagements are not single-sided deals; they have to work for both partners if they are to be effective. It is vital therefore that chief executive officers of both the corporate and the start-up share common strategic goals of delivering innovation whilst at the same time

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Innovation strategy

Measuring Innovation Strategy

Our product launch has failed, our competitors opened in five new locations, and we’ve missed our targets. Where should we place the blame? Was it a bad launch by the marketing team? Bad luck that the competitor is moving fast? Bad numbers from market research? Or could it be the

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Measuring Innovation Culture

In the field of corporate innovation, one of the most often-used terms is “culture of innovation”. It’s the centre of the conversation when market success of companies like NETFLIX, Gore or Zappos is discussed. And it’s also brought up when people have a need to point fingers at some companies

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