In previous articles we identified 4 types of open innovation practices incumbents can engage in and we looked at how two of the four can be measured. Specifically how can free and paid pilots be measured and how can acquisitions (M&A) be measured. Now let’s turn our attention to a
In a previous article we identified 4 types of open innovation practices incumbents can engage in and we looked at how one of the four can be measured. Specifically how can free and paid pilots be measured. Now let’s turn our attention to a second type of open innovation activity:
Make no mistake, open innovation engagements are not single-sided deals; they have to work for both partners if they are to be effective. It is vital therefore that chief executive officers of both the corporate and the start-up share common strategic goals of delivering innovation whilst at the same time
Our product launch has failed, our competitors opened in five new locations, and we’ve missed our targets. Where should we place the blame? Was it a bad launch by the marketing team? Bad luck that the competitor is moving fast? Bad numbers from market research? Or could it be the
In the field of corporate innovation, one of the most often-used terms is “culture of innovation”. It’s the centre of the conversation when market success of companies like NETFLIX, Gore or Zappos is discussed. And it’s also brought up when people have a need to point fingers at some companies
If you have heard of innovation pipeline, innovation funnel, and innovation portfolio, you might have wondered—what is the difference? And more importantly, does it matter, or is it about semantics?