Innovation Accounting blog

Innovation strategy

Measuring Innovation Strategy

Our product launch has failed, our competitors opened in five new locations, and we’ve missed our targets. Where should we place the blame? Was it a bad launch by the marketing team? Bad luck that the competitor is moving fast? Bad numbers from market research? Or could it be the

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Measuring Innovation Culture

In the field of corporate innovation, one of the most often-used terms is “culture of innovation”. It’s the centre of the conversation when market success of companies like NETFLIX, Gore or Zappos is discussed. And it’s also brought up when people have a need to point fingers at some companies

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Efficiency of the innovation investment (EII)

Innovation expenditure falls primarily under the operating expense (OPEX) of a company. Because OPEX makes up the bulk of a company’s ongoing costs, leaders typically look for ways to reduce OPEX without causing a critical drop in quality or production output. And innovation is always a prime target when OPEX

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Making the New Product Vitality Index (NPVI) work in real life

The highest performing companies are those that can deliver profitable year-over-year organic growth. Innovations are a key element for sustainable growth by enabling companies to acquire new customers and keep existing ones.  The question for businesses is: How can you measure the effectiveness of the innovation ecosystem for delivering sustainable

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How to measure the impact of individual investments

Traditionally, there are many ways to measure the future impact of an individual investment. Most businesses measure them using proforma financial statements. The challenge is the future part … how can we predict it with any accuracy? That’s where Monte Carlo financial modelling becomes your secret superpower. If Monte Carlo

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